Mohamed Khallaf is an AI and CX enthusiast. He's a published author who discovered his passion for Artificial Intelligence early on while pursuing his graduate degree in AI. He has been actively involved at regional, national, and international levels promoting digital transformation and the next generation of smart solutions. He has since been applying AI in several fields such as renewable energy, construction, digital transformation and has now been focusing on CX for the past couple of years. Setting his sights on CX, he leads Sprinklr's strategic accounts team in the region with a mission to enable every organization in the region to make their customers happier and to help them achieve their ambition and potential through the use of AI & Automation.