Milica Smudja is a commercially driven marketing professional with over 15 years of international experience in consumer and digital marketing, B2B marketing, partnerships, and sponsorships. Starting her career in the UAE with Miral Experiences, she shaped brand strategies and led B2B marketing for attractions like Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi. She then led marketing for 94 Landmark Leisure stores. Now, as Director of Marketing and Communications at Al Barakah Holding, she promotes Al Qana, enhancing Abu Dhabi's global tourism profile.