With over 7 years of experience in e-commerce, including roles as Chief Customer Officer for Daraz Group and Managing Director for Daraz Nepal, he has significantly transformed Daraz from a small fashion retailer into the largest online marketplace in South Asia. His leadership helped expand Daraz across Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar, leading to its acquisition by Alibaba Group. Daraz is now part of Alibaba International Digital Commerce Group (AIDC).