Johannes Kiekhöfer is the global Head of Customer Strategy at Horváth Management Consultancy and has more than 12 years of international consulting experience. During this time, Johannes has successfully realized numerous customer-centric business transformations from strategy development to operationalization in more than ten countries and four continents, including the GCC region. As a proven expert in topics such as customer insights, customer experience & customer value management, Johannes is a trusted advisor to the top management of large corporations as well as medium-sized companies across industries. In doing so, he has made it his mission to more closely link the management of customer value with the management of business performance, ultimately to increase the shareholder value of his clients.