Alaa Farhat has over 13 years of expertise in digital transformation and IT project management. He is the director of custom digital solutions at Trustangle. Alaa specializes in digital innovation strategies and crafting digital end-to-end solutions for the retail, hospitality, and food & beverage industries. He focuses on enabling technology-driven transformations across the retail and F&B landscape. Alaa sees each solution as an opportunity to innovate and lead in this space, and he looks forward to making an impact in the years to come.