Roua is a results-driven leader with over 10 years of experience in employee engagement, corporate culture, change management, and employer branding. She excels in designing value-based recognition programs, wellness initiatives, and CSR programs. An effective communicator, Roua organizes internal events, designs internal communication strategies, and activates internal channels. She also conducts psychometric assessments, assesses key positions, and partners with top management to align employee engagement initiatives with business objectives.