Khaled Al Zahrani has a strong background in customer experience management and workforce optimization. He is the General Secretary at National customer Experience Academy “NCXA” (a nonprofit organization aimed at being a leading force in the customer experience industry on national, regional, and international levels), he brings over 18 years of expertise in managing and devising effective strategies to enhance service quality and client satisfaction across various locations and channels. He plays a key role in setting strategic directions and monitoring the Academy's performance with a clear vision.